Last year, I began working with Hope Collaborative on their Healthy Corner Store Project. It’s currently a pilot program that rolled out with 3 stores and will expand to include more stores. The purpose is to work with store owners to offer fresh, healthy and […]
Pitch Deck: We began the planning process by creating a pitch deck. The pitch deck is a tool I used to understand the basics of his business model. The first step in creating the pitch was to clearly identify his customers, identify the marketing and sales activities that worked, and create some basic financial projections based upon his actual sales performance.
Market Research: Tony is great at marketing his products online. He has sold almost 5,000 units of Sprëtz sprays and sales are still growing. He has provided me with sales data so, I can learn more about his customers purchasing patterns. I created a survey to capture customer feedback and product reviews .
Business Development: Throughout the planning process we have focused on increasing sales and efficiency standards. By implementing cloud based software for tracking: inventory, purchases and sales orders; metrics for measuring marketing tactics; and check points to ensure the company complies with local and state laws.
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