Making Equity Cannabis Work
La Wanda Knox, Founder & CEO
Creating cannabis equity, public awarene and safety campaigns that deliver measurable results.
About Make Green Go
Our Mission
Our mission is to address the issue that equity programs often overlook: encouraging consumers to purchase from equity cannabis businesses. We create targeted awareness campaigns combined with cannabis safety education that increase equity product sales 40-50% and get products ON dispensary shelves.
We believe every equity cannabis business deserves customers who know they exist.
Equity Week Sacramento
Sacramento CORE Overview
Supporting cannabis equity, one community at a time. See how Sacramento's CORE program is changing lives.
Sacramento CORE Program/Humble Roots
Meet the equity entrepreneurs building Sacramento's legal cannabis industry. Their stories deserve to be heard.
Sacramento CORE Program/Crystal Nugs
Quality you can see, impact you can feel. Supporting equity businesses means supporting your community.
Equity Week Oakland. Real Stories. Real Impact. Real Results
Ron Leggett broke ground as Oakland's first Native American equity participant. He reported receiving a 90% increase in product orders from participating dispensaries.
Why Our Safety Education Is Different
Here's what makes Equity Week's cannabis safety campaign unique:
Most government cannabis education feels like a lecture from people who've never used cannabis, talking AT young adults with scare tactics that don't work. We took a completely different approach for Sacramento.
Our videos use harm reduction, not prohibition.
We don't promote Gen Z to use cannabis—we meet them where they are and give them real information to stay safe. "Start low, go slow" is more useful than "just say no.
We speak their language.
Clean animation, short format (under 90 seconds), culturally relevant scenarios, and straightforward talk. No condescension, no outdated references, no fake "fellow kids" energy.
We center equity businesses in the solution.
Legal weed isn't just safer—it supports the communities most harmed by the War on Drugs. That connection matters to young people who care about social justice.
The content is designed to scale.
These aren't Sacramento-specific videos. Any city can use them with minimal edits, making your investment go further while maintaining Equity Week's proven approach.
Bottom line: We created safety education that young adults will actually watch, share, and remember—because it respects their intelligence and gives them tools, not fear.
Contact Us
Ready to make your equity program successful? Contact us for details.
Hours
Open today | 09:00 am – 05:00 pm |
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